– Adam Posner
Making Price Irrelevant is about helping business reduce their reliance on discounting.
It’s about avoiding being caught in a commodity trap.
More importantly, it’s about building a relationship based on trust, not based on a transaction.
Making Price Irrelevant is a strategic process that helps business move from selling a product or service for a price, to guiding people to a purpose.
It’s about shifting focus from value add to being valuable.
Making Price Irrelevant is a proven process that helps your business:
Retain valuable customers:
build trust earlier in the sales process, retain them for longer
Acquire valuable customers:
Drive more and better quality customers into your business
Find a valuable difference:
Simply find a compelling difference that matters to your customers.
Answer our complimentary 13 question diagnostic to find out how close your business is to Making Price Irrelevant.