“Transcend customer relationships

– Adam Posner

Why Making Price Irrelevant?

Making Price Irrelevant is about helping business reduce their reliance on discounting.

It’s about avoiding being caught in a commodity trap.

More importantly, it’s about building a relationship based on trust, not based on a transaction.

Making Price Irrelevant is a strategic process that helps business move from selling a product or service for a price, to guiding people to a purpose.

It’s about shifting focus from value add to being valuable.

Are you valuable to your customers?

Are your customers valuable to you?

Making Price Irrelevant is a proven process that helps your business:



Retain valuable customers:
build trust earlier in the sales process, retain them for longer


Acquire valuable customers:
Drive more and better quality customers into your business


Find a valuable difference:
Simply find a compelling difference that matters to your customers.

Book Making Price Irrelevant

Buy The Book

Adam Posner

Adam Posner
Author of Making Price Irrelevant
Adam’s experience has evolved over 29 years whilst establishing his own businesses and servicing the marketing needs of his client’s businesses.

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